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Privacy Policy

Last updated: 7 April, 2010

Alvis Internet Solutions Ltd ("we" or "us") takes privacy very seriously. We provide this Privacy Policy so that you, our user, will know what information we collect about you and your activities on www.willyfogg.com, and any other UK web sites owned and operated by us (the "Site") and how we use that information.

This Privacy Policy describes the privacy practices for the Site together with the various services (collectively, "Services") and software products ("Software") we may provide on, through or in connection with the Site.

By using the Site, Services or Software, and, where applicable, clicking on any "I Accept", "I Agree" or similar button, you agree to the collection, retention and use of your information in the manner described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Site, Services or Software.

We may update this Privacy Policy from time to time. If we make any material changes in the way we collect, use and/or share information, we will notify you by prominently posting notice of the changes on the Site. We encourage you to periodically review our Privacy Policy to be sure you are familiar with the most current version. The Privacy Policy will state the date it was last amended at the top of the page.

This Privacy Policy answers the following questions:
Who controls the information we collect from or about you?
What types of information do we collect?
Exactly what information do we collect when you use the Site, Services or Software?
Is there any other information we might collect in certain circumstances?
Is there any information we don't collect?
How do we use the information we collect?
Can you review, change or delete any information we hold about you?
How do we, or third parties acting on our behalf, use cookies on the Site?
Do other third parties use cookies on the Site?
How can you block or remove cookies?
Do we use your information to deliver targeted online ads to you?
What information do we disclose or make available to third parties?
Do we transfer information to non-European jurisdictions?
What happens when you leave the Site to go to other Internet sites?
What security measures do we take to protect your information?
Do you have any other questions?

Who controls the information we collect from or about you?

Any information collected by means of the Site, Services or Software is controlled by Alvis Internet Solutions Limited, the data controller, whose contact details are here.

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What types of information do we collect?

We collect certain information that cannot by itself be linked to a specific individual. For example, we collect the search queries submitted by users of the Site, Services or Software, we do not know the names, email addresses or identities of the users submitting those queries.

We may also collect certain information that is uniquely associated with you. However, we do not associate any such personal information with any information relating to your search queries or use of the Site or Services.

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Exactly what information do we collect when you use the Site, Services or Software?

We receive any search query you submit through the Site, Services or Software.

Whenever you visit the Site, we also collect the limited information that your browser makes available whenever you visit any website. This information includes: (a) your Internet Protocol (IP) address; (b) the address of the last URL you visited prior to clicking through to the Site; (c) your browser and platform type (e.g., a Netscape browser on a Macintosh platform); (d) your browser language; and (e) the data in any undeleted cookies that your browser previously accepted from the Site (see "How do we, or third parties acting on our behalf, use cookies on the Site?" and "Do other third parties use cookies on the Site?" below).

In addition, we collect information relating to your activities on and as you leave the Site (e.g. your click and search activity within the Site, whether you click on initial search results, the address of the first URL you visit after you leave the Site, etc).

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Is there any other information we might collect in certain circumstances?

Use of certain Services requires registration, which can require you to provide certain personal information to us. Back to Top

Is there any information we don't collect?

The Site, Services and Software do not:

- collect or report back to us any information about other sites you visit on the Internet, except the address of the last URL you visited prior to clicking through to the Site and the first URL you visit after you leave the Site (see "Exactly what information do we collect when you use the Site, Services or Software?" above);

- collect or "screen-scrape" any search queries or information that you provide to any other web sites; or

- collect or report back to us any data unrelated to the Site, Services or Software.

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How do we use the information we collect?

We use the information we collect from or about you to provide the Services. This means that we process each search query you submit, together with information such as your IP address, to return a search results page to you. We may also share such information with third party content and advertising providers so that certain content and advertising can be included in the search results page we return to you (see "What information do we disclose or make available to third parties?" below). A search results page may include targeted advertisements in the form of sponsored links based on keywords contained within your search query.

After expiry of the relevant data retention period we completely and irreversibly anonymise your Search Data, (see "Is there any other information we might collect in certain circumstances?" above). We then continue to use your Search Data in anonymised form: (i) to improve the quality of your experience of the Site and the quality of the Services we can provide to you; (ii) for purposes of product monitoring, product development; and (iii) to manage the use and placement of advertisements on the Site.

In addition, we aggregate query information for purposes of internal reporting including counting the number of queries submitted to the Site, and we use information about our users' activities on the Site in aggregated form to analyse general traffic flows on the Site (e.g. where traffic comes from, how traffic flows within the Site, whether users click on initial search results, where users go when they leave the Site, etc).

Finally, we may if necessary use your information in connection with any legal proceedings, violation or enforcement of our Terms of Service (see "What information do we disclose or make available to third parties?" below) or request by you pursuant to this Privacy Policy (see "Can you review, change or delete any information we hold about you?" below).

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Can you review, change or delete any information we hold about you?

If you would like to review, change or delete any other information we may hold about you, including any Search Data, please contact Alvis Internet Solutions Limited, whose contact details are here. Before we can respond to any such request and accommodate your statutory rights with respect to information relating to you, you will need to provide details and/or documentation as we may reasonably require in order to satisfy ourselves as to the identity of the person making the request and to locate the information referred to in your request.

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How do we, or third parties acting on our behalf, use cookies on the Site?

A cookie is a text file that allows us to store user activity information on a user's system and to retrieve information from that system. Our web server automatically asks the browser of each new Site user whether it will accept our cookie file. If the user's browser accepts our cookie, our web server will record the cookie's unique ID, and every time the user returns to the Site we will be able to read that cookie's ID number.

In this way, cookies allow us to store information about your preferences, to recognise you when you return to the Site and to determine whether you reached the Site by means of an advertisement or search box on a third party site. This means we can customize and improve the Services we provide to you based on your past preferences and usage history. We can also display targeted advertisements to you in the form of sponsored links based on the IP address information stored in your cookie (for example, advertisements for local services in geographic locations based on your IP address).

In addition, we use, or appoint third parties to use, cookies and other technologies such as pixel tags to track traffic flow and patterns of travel on and within the Site, as well as for internal reporting. This allows us to monitor the popularity of certain features of our Site, the performance of our advertisements on third party sites and the effectiveness of the search terms used to trigger such advertisements.

Certain features of the Site, depend on cookies.

The lifetime of our cookies or those used on our behalf is no more than two years. After any such cookie has expired, all information stored by that cookie is automatically deleted from our servers and those of anyone acting on our behalf.

We do not use cookies to track your use of the Internet in any other way and, except as otherwise described in this Privacy Policy (see "What information do we disclose or make available to third parties?" below), we do not share the cookie information we collect with third parties, unless required by court or government order, or as otherwise required by law (see "Law Enforcement/Legal Requirements" below).

For information on blocking or removing cookies, please see "How can you block or remove cookies?" below.

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Do other third parties use cookies on the Site?

Advertisements on the Site, including the sponsored links that may appear on search results pages, can be served by third parties. The companies that serve these advertisements may, in the course of doing so, place or recognise a unique cookie on your computer or use other technologies such as pixel tags. This cookie or other technology allows these companies to collect information about your use of the Site and the Internet and to recognise you when you return to the Site, so that customised advertisements can be displayed to you on the Site as well as on other websites based on your past preferences and usage history. These companies can also display advertisements to you based on IP address information stored in the cookie they have placed (for example, advertisements for local services in geographic locations based on your IP address). The advertisements on our site are serviced by Google, Inc using their Google Adsense program. You can find out more about Google Adsense here www.google.com/support/adsense.

In addition, third parties who survey consumer satisfaction with the Internet generally may place cookies and/or pixel tags on the Site for research purposes.

Our Privacy Policy does not cover any use of cookie data that such third parties (as described in the two preceding paragraphs) may collect from you. These third parties will treat your cookie data in accordance with their own policies as to data collection, retention and usage, and we have no control over such policies.

For information on blocking or removing cookies, please see "How can you block or remove cookies?" below.

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How can you block or remove cookies?

If you would like to block or remove cookies or pixel tags, you can do so using your browser. Please consult your browser's "help" menu for details, but please note that if you choose to block or remove cookies, you may not be able to use some of the features of the Site (see "How do we, or third parties acting on our behalf, use cookies on the Site?" above) and/or you may find that the search results pages displayed to you on the Site are less relevant than they would have been otherwise (see "Do other third parties use cookies on the Site?" above).

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Do we use your information to deliver targeted online ads to you?

A targeted online ad is one displayed to you based on the content of the web pages you have visited (i.e., your browsing activity generally), information you have provided or keywords you have used in search queries. As described above (see "How do we use the information we collect?"), we use your search queries and the keywords they contain, together with your IP address and any cookie ID associated with you, to provide you with a search results page that may include targeted advertisements in the form of sponsored links. We do not otherwise use your information to display targeted online advertising to you, and we do not provide any of your information to any advertiser whose advertisement you click on or view. However, you should be aware that any such advertiser (or any company serving such advertisements) might be able to deduce certain information about you based on the fact that you have viewed or clicked on their advertisement (see "Do other third parties use cookies on the Site?" above). We have no control over the data collection, retention or usage policies of such third party advertisers or ad serving companies.

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What information do we disclose or make available to third parties?

Third Party Service Providers.

Some elements or parts of the Site or Services, such as news content, shopping services or the sponsored links on our search results pages, may be supplied to us or hosted by third parties under contract. Other elements, for instance relating to a promotion or competition, may be administered by us with the assistance of a third party. In all such cases, we may disclose or make available to the relevant third parties the following information so that they can supply the relevant services: (a) your Internet Protocol (IP) address; (b) the address of the last URL you visited prior to clicking through to the Site; (c) your browser and platform type (e.g., a Netscape browser on a Macintosh platform); (d) your browser language; (e) the data in any undeleted cookies that your browser previously accepted from us; (f) the search queries you submit; and (g) information relating to your activities on and as you leave the Site (e.g. your click and search activity within the Site, whether you click on initial search results, the address of the first URL you visit after you leave the Site, etc). For example, when you submit a query we transmit it (and some of the related information described above) to our sponsored link provider so that relevant advertising can be displayed in response to your query.

We may also merge information about you into group data, which may then be shared on an aggregated basis with our advertisers and other third parties who provide us with research and/or analysis services. If you provide us with answers to voluntary survey questions, for example, we may present this information to our advertisers and such other third parties in the form of grouped statistics compiled from users' answers to such questions.

In addition, we may occasionally allow third party auditors and/or our professional advisors to access your information as necessary to maintain the quality and security of the Site and/or Services and ensure its/their operation in compliance with applicable law. (see "Is there any other information we might collect in certain circumstances?" and "How do we use the information we collect?" above) will be made available to such parties.

Appropriate confidentiality and security obligations are imposed on all third parties referred to above, including suppliers of services related to the Site, providers of research and/or analysis services and auditors and/or professional advisors.

By using the Site, Services or Software, you give your consent to us disclosing your information or making it available to third parties as set forth above.

Law Enforcement/Legal Requirements.

Subject to applicable law and notwithstanding anything else in this Privacy Policy, we reserve the right:

(a) to release information about any user of the Site, Services or Software who violates (or is reasonably suspected of violating) our Terms of Service, or is involved in (or reasonably suspected of being involved in) any illegal activity, and to release such information as required by court or government order or as otherwise required by law;

(b) to release information about any user of the Site, Services or Software when we believe in good faith that such release is required to protect our rights, property, business, safety or security, other users or the public, or to respond to an emergency; and

(c) to associate any personal information you might choose to provide to us with any information relating to your search queries or use of the Site, Services or Software, if we are required by to do so by court or government order, or as otherwise required by law.

Corporate Restructuring.

We may transfer to a third party any information we have collected from or about you if we are or any of our affiliates is involved in a corporate restructuring or a sale, merger or other transfer of assets.

By using the Site, Services or Software, you give your consent to us transferring your information to a third party in such circumstances.

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Do we transfer information to non-European jurisdictions?

We may transfer your information to affiliated companies and to third party service providers located in jurisdictions which do not necessarily have data protection laws providing the same level of protection as the laws applicable within the European Economic Area. For example, we may transfer information collected from or about users of the Site to our affiliated companies in the United States for use by them as described above in "How do we use the information we collect?".

We impose appropriate confidentiality and security obligations on such companies and service providers, and by using the Site, Services or Software you give your consent to your information being transferred to such affiliated companies and third party service providers.

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What happens when you leave the Site to go to other Internet sites?

When you are on the Site, you may be presented with links to websites owned or operated by third parties unrelated to us. If you click on any such link, for example by clicking on a sponsored link or other search result, you may be taken to a website owned or operated by a third party advertiser or another unrelated third party. Except to the limited extent described in this Privacy Policy (see "What information do we disclose or make available to third parties?" above), we do not control the data collection, retention or usage policies of any unrelated third parties. Accordingly, you should be aware that when you are on an Internet domain other than the Site, third parties may collect information from or about you and/or send cookies to you and/or use your information in any number of ways. We are not responsible for any collection, retention and/or use of any information collected from or about you on any domains other than the Site.

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What security measures do we take to protect your information?

We have appropriate security measures in place to prevent unauthorised or unlawful access to or processing of your information and to prevent any accidental loss or destruction of, or damage to, such information. These measures include limiting access to your information to those personnel who need access to your information in connection with the performance of their job duties, and taking reasonable steps to ensure the reliability of any individuals who are given access to your information. Those individuals are legally bound to maintain the security and confidentiality of such information and subject to disciplinary action with sanctions up to and including dismissal for any breach of such obligation. In addition, we have in place appropriate technical and physical security measures as well as procedural safeguards. However, no security system can be 100% effective, so please be aware that we cannot completely guarantee the security of any information we may have collected from or about you.

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Do you have any other questions?

Questions about this Privacy Policy should be directed here. If for some reason we are unable to answer any question to your satisfaction, please be assured that we will work with the appropriate data protection authorities to ensure we fulfil our legal obligations relating to your information.

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